A&P Branding

Corporate Identity

The logo used a heavy font type illustrating clean architectural lines, while the ampersand was used as a representation of a balancing beam, that also broke the monotony of the architecture. The brochure followed the values of the firm, by keeping the layout clean with the use of white spaces and a simple grid.

A&Partners is an architecture firm based in Indonesia, led by Alvin Jo. Their style is minimalistic and clean, often enhanced with textures and architectural lines. The goal of this project was to create a logo and brochure that upheld the same style values.

The logo design started by studying architectural and interior structures. Ideas and developments for the logos were sketched on paper and eventually fine-tuned to the final artwork. The brochure design began with planning the space and layout of the images.

The logo and branding were used on corporate identities such as name cards and letterheads. The brochure was distributed to members of the public.

The project started in 2013 and was completed in 2015. Research for the design involved studying asymmetrical architecture buildings and the philosophy of using basic elements and materials to create something extraordinary while maintaining a balance of calm.

The challenges for this design included ensuring that the logo retained the essence of the letters A&P while transforming them into representations of architectural buildings. In the brochure, balancing the space and avoiding overcrowding while still capturing the reader's attention with the size and quality of the images was a challenge.

This design was awarded the Iron A' Design Award in 2016 in the Graphics, Illustration, and Visual Communication Design category. The award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. It is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings, and contributing to a better world.